Recent Press Release

Powerhouse Planning, LLC signs partnership agreement with Mr. Dad

WASHINGTON – Dec. 3, 2013 – Powerhouse Planning, LLC (Powerhouse) has signed a partnership agreement with Mr. Dad (Armin Brott) of Oakland, Calif., to provide marketing services. Working collaboratively with Mr. Dad, Powerhouse will construct expansion opportunities for Mr. Dad’s esteemed line of products and services throughout the military community.

“We are privileged to partner with Mr. Dad to help provide his products and services to military families,” stated Jessica Bertsch, president of Powerhouse. “Armin’s fatherhood books have become a staple in our household and we are honored to have the opportunity to grow his product line.” Powerhouse will focus on executing a large-scale marketing push to get Armin’s book, “The Military Father: A Hands-On Guide for Deployed Dads” into the hands of military men in need of resources and tips to stay involved with (and connected to) their families during deployment. Powerhouse will seek out corporate partners that will help connect military members and the supporting community with the valuable tips and knowledge the Mr. Dad products provide.

“As military spouses themselves, Jessica and her team truly understand how important it is – to military dads and their families – to keep relationships strong before, during, and after deployment,” said Brott. “I’m confident that Powerhouse will help build relationships that will enable us to deliver high-quality resources to military families around the world.”

About Powerhouse Planning, LLC

Powerhouse Planning (Powerhouse) guides companies toward initiating and instituting high-IMPACT business plans that succeed in the forms of growth, recognition, efficiency, and new opportunities. Small to mid-size companies often struggle to afford full-blown, dedicated teams focused on marketing, company development, and business growth. Powerhouse serves as an affordable, scalable, and targeted resource to assist companies of all sizes in achieving their goals. Powerhouse provides business/company development, external/internal communications, and marketing services. Powerhouse is committed to hiring military spouses and veterans, offering them career opportunities worldwide.

About Mr. Dad

Mr. Dad (Armin Brott) is a proud father of three, a former U.S. Marine, and one of the country’s leading experts on fatherhood. Hailed by Time magazine as “the superdad’s superdad” and the author of eight bestselling books on fatherhood, Armin has helped millions of men around the world become the fathers they want to be – and that their children need them to be. He has been a guest on hundreds of radio and television shows including Today, CBS Overnight, Fox News, and the O’Reilly Factor, and his work on fatherhood has been featured in publications as varied as Glamour, Sports Illustrated, and the Wall Street Journal. Armin is also the host of “Positive Parenting,” a weekly radio program that airs in the San Francisco Bay Area and a number of other markets, and “Positive Parenting for Military Families,” which runs on the American Forces Network.


Jessica Bertsch